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Marketers today are often tasked with doing and achieving more with less. And with the continual growth of new ways to reach consumers and new marketing tactics, the marketing workload can feel more unmanageable than ever.

So, what’s a marketing team to do? For many, outsourcing work to a marketing agency is a smart and beneficial solution. But how do you know when your team has reached that point and how do you select an agency when you do? We will outline the essentials of outsourcing to a marketing agency in this guide.