Improving the Customer Experience through Service Innovation

Providing top-notch customer service is more important than ever. According to Microsoft’s annual U.S. State of Multichannel Customer Service Report, 98% of U.S. consumers say customer service is very important or somewhat important in their choice of or loyalty to a brand, and 68% say they have stopped doing business with a brand due to a poor customer service experience. It is critical for businesses to continue down a path of service innovation in order to stay competitive.