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Panel Discussion: Exploring New e-Commerce Trends for Manufacturers

Following a heavily disrupted year that drove an accelerated pace of digitization, manufacturers are finally acting on the e-commerce imperative and kicking off their digital transformation strategies. But critical mistakes, like misunderstanding the needs of the B2B buyer, are leading to an excess of failed initiatives and unnecessary e-commerce re-platforming projects. Today, the select group of companies that are successfully navigating digital transformation initiatives are outperforming in key areas.

Watch this panel discussion where we look at the practices that differentiate the leaders in commerce and customer experience from the rest. We discuss specific steps that successful manufacturers are taking to ensure their e-commerce investments deliver the right results today while positioning them for continuing improvements in the future.