How Marketers Can Use CRM Data to Power Up Their Content Strategy

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As marketers and business people, we want to believe that we know and can identify everyone in our target market. But, the reality is that we cannot. We need to leverage our CRM data to inform dynamic content catered to our ideal buyers. To most effectively use the data in our CRM, it is essential that we know and identify the differences between Lead Generation, Demand Generation, and Sales Qualified Leads.

This presentation is part of the Spring 2022 MSDW Marketing Series

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