The Dynamics Customer Journey: How to Develop Buyer Personas and Nurture Leads with the Right Content at the Right Time

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A buyer persona is one of the most important tools an organization has to create a high-performing marketing sales funnel and drive sales qualified leads. A buyer persona is more than demographics or an industry vertical. A buyer persona is a precise articulation of why someone buys something and what they need from an organization in order to make a buying decision.

If you are struggling with poor email results or poorly performing website content, this Masterclass will help you understand what you need to improve lead generation and management.

You will walk away from this with a thorough understanding of buyer personas and the knowledge of how to apply content to your own buyer journey.

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