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WPC 2016 Notebook: A look back at 11 big stories for Microsoft Dynamics partners

by Guus Krabbenborg
Owner of Dynamics and More, Dynamics and More

Gavriella Schuster, Corporate Vice President, Microsoft Worldwide Partner Group with Partner of the Year Award winners 

As a longtime WPC-observer with a perspective geared toward Microsoft Dynamics, I'd like to share some of my initial impressions on this year's WPC 2016 in Toronto and highlight some of the important trends you'll find more detailed analysis of in this year's WPC Business Report for Dynamics partners.

These are among the most important stories - and questions - coming out of WPC 2016:

  • The overall focus on this WPC event was on Digital Transformation. Important for both big and small companies. For companies both in mature countries as in emerging countries. And of course also important for both Microsoft and her partner organizations!
  • Every single partner should consider where they are today in this transformation process. The ones that haven't started yet have no time to lose. And the ones that have already made a start should consider speeding up. Microsoft tends to support the more innovative and cloud-ready partners over the remaining partners. So make sure you're don't get left alone!
  • Microsoft is broadly perceived as being back at the top of the industry. During the event, we saw an impressive stream of innovations and new products. Over the last week, many people talked about Microsoft as "the world's biggest start-up". Or as Tim Campo, ...

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About Guus Krabbenborg

Guus Krabbenborg has been active in the world of business software for more than 30 years. He has held various sales and management positions at Philips, Digital Equipment, DBS Business Solutions and Navision Software successively.

From 2007, Guus was co-founder and partner in Partner Master Class, the Dutch Partner Development Center.

In 2012 Guus was co-founder and co-owner in QBS Group – today known as Companial (www.companial.com). He left the company in 2021. Companial operates as a Value Added Distributor in the Microsoft Dynamics channel with currently over 1.000 partners in 75+ countries all over the world. This makes Companial the largest eco-system in the Dynamics 365 partner channel worldwide.

In 2018, Guus started a new venture, called Dynamics and More. In this company he focuses on helping both Microsoft partners and Microsoft customers in their business transformation and digital transformation processes. He also delivers inspirational Masterclasses for software selection and Organisational Change.

In 2024, Guus started an initiative called ERP Masterclasses (www.erpmasterclasses.com) to help current and future D365 customers prepare them (better) ...

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