WPC 2011: Get the Most Out of Your Investment

I have attended many partner and customer events and I can say with certainty that Worldwide Partner Conference (WPC) is really important if you answer yes to any of the following questions:

  • Do you want to expand beyond your current geography?
  • Do you want to develop partnerships with ISVs?
  • Does understanding of the product roadmaps and newest technologies make sense in era of disruption being led by cloud computing?

Who would say no to any of these questions? Still, there are number of partners who visit every year without deriving any ROI for their time and money spent on attending WPC.


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About Raman Dhooria
Raman Dhooria works with Microsoft Dynamics in India and takes care of key partner ecosystems. Prior to Microsoft, Raman worked in South East Asian and the UK markets on SAP, Oracle and BaaN. Raman has an MBA in marketing and a bachelor's degree in Mechanical Engineering. He is the author of "SMB Guide--The Road to ERP", which is available online. He also writes a Dynamics blog.

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