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Why Your Storefront and ERP Disagree on Price

Product Marketing Lead, i95Dev
Shopping carts in red, blue, and pink

Imagine a buyer moving through a purchase on a commerce portal connected to Dynamics 365 Business Central. They are a wholesale account with a negotiated price structure. They have dealt with this supplier for three years. They know what they pay. When they land on a product page, the price looks right. They add the item to their cart. A promotional discount from a campaign that ended last week still appears at the top of the cart. It looks active. They proceed to checkout. The total changes. The promotion has been removed. The price shown on the product page no longer matches what the system is enforcing. The order completes, but the buyer is left wondering whether the business changed the rules somewhere between the product page and the confirmation screen.

This scenario reveals two important problems that share a single root cause, and getting to that cause is what determines whether an integration holds up in practice or just on paper.

What the Product Page Does Not Know

In Business Central and Dynamics 365 Finance, pricing is often a calculation, performed at the moment an order is evaluated, against a set of conditions: which customer group the buyer belongs to, what quantity they are ordering, whether a time-bound price window is still active, and whether a contract applies to this specific account.

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About Ravi Teja Biya

Ravi has spent the better part of a decade helping B2B technology companies translate complex products into clear business decisions. At i95Dev, he focuses on the ERP-eCommerce integration space, working closely with IT and operations leaders who are evaluating how to connect their ERP systems with the commerce platforms.

His interest is less in the technology itself and more in the decisions around it: when integration complexity becomes a business risk, what the real cost of a wrong architectural choice looks like, and how mid-market companies can avoid learning those lessons the hard way.

About i95Dev

i95Dev is a full-service eCommerce company specializing in designing, developing, and maintaining B2B and B2C AI-enabled omni-channel eCommerce solutions, built specifically for businesses running Microsoft Dynamics ERP.

For over a decade, mid-market and enterprise businesses have trusted i95Dev to connect their ERP with the platforms their customers shop on - Adobe Commerce, BigCommerce, Shopify, and Salesforce Commerce. As a leading system integrator for Microsoft Dynamics and several eCommerce platforms, i95Dev brings a depth of commerce expertise that no generic integration tool can replicate.

With 200+ integration specialists, 350+ clients served, and presence across 25+ industries and 15+ countries, i95Dev has seen what breaks, and built solutions that don't.

FREE Membership Required to View Full Content:

Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
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More about Ravi Teja Biya