Microsoft Dynamics GP competes in the battleground that is ERP for the small and midsized organizations. In many competitive situations, the ISV software is nearly as important as the core ERP solution proposed.

So what makes Dynamics GP an attractive partner for an independent software vendor looking for the best route to market in the SMB ERP space? We spoke with two solution providers who recently turned to GP as an early integration point.

Demonstrating an SMB focus