Why ISVs choose to integrate solutions with Microsoft Dynamics GP

by Linda Rosencrance
published March 24, 2015

Microsoft Dynamics GP competes in the battleground that is ERP for the small and midsized organizations. In many competitive situations, the ISV software is nearly as important as the core ERP solution proposed.

So what makes Dynamics GP an attractive partner for an independent software vendor looking for the best route to market in the SMB ERP space? We spoke with two solution providers who recently turned to GP as an early integration point.

Demonstrating an SMB focus

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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