Why ISVs choose to integrate solutions with Microsoft Dynamics GP

Microsoft Dynamics GP competes in the battleground that is ERP for the small and midsized organizations. In many competitive situations, the ISV software is nearly as important as the core ERP solution proposed.

So what makes Dynamics GP an attractive partner for an independent software vendor looking for the best route to market in the SMB ERP space? We spoke with two solution providers who recently turned to GP as an early integration point.

Demonstrating an SMB focus

When business-to-business network Viewpost decided to build a connector to allow transactions to flow from an ERP system to Viewpost, the company's first ERP of choice was Microsoft Dynamics GP. The reason: the great following as well as the technical prowess that Dynamics GP has made it easy to sustain the sync agent, said Stavros Liakakos, Viewpost EVP and director of business development.

"We built a connector that allows transactions to flow from GP to Viewpost like a batch file or an invoice," he said. "It's bidirectional so things that happen on Viewpost, like an invoice is received or a payment is made, can also be downloaded on GP."

GP was the first sync agent because the company really wanted to focus on the SMB market space.

"We wanted to find an accounting package that was robust enough that had enough of a technical capability for us to write a sophisticated, clever, and easily sustainable sync agent, and GP was a great example of that," Liakakos said. "We have had great success with being able to write a sync agent that's pretty sophisticated, but at the same time super simple and easy to use. GP is a great platform to ...