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Why Data Migration Is the Often-Overlooked Key to Microsoft Dynamics CRM Success

by Sandor Schellenberg
Owner and Founder, friendlyITsolutions, Irelate Netherlands

A key component of every Microsoft Dynamics CRM project is data migration.

You can have the most wonderful and enriched CRM application, but without data it is in most cases useless.

Too often, the importance of data migration, along with the reliability of the data, are underestimated. If you telephone clients, you want to use the most current telephone number, not to mention, you want to know which quote you offered on a proposal is most recent and which data you included in a report is the latest.

The problem with data migration is that it tends to be neglected-in part because budget isn't allocated for it, and a sense that existing data isn't that bad and that the upgrading can occur "later."

Successful data migration begins at the beginning of the Dynamics CRM project--during the process of gathering the business requirements and writing the functional design. This phase in the project is very important for establishing a foundation of including reliable data for your new system.

At the end of this process, you should know exactly what data is required, which data should be migrated, and which external data you would need for your Dynamics CRM application.

Companies typically have one key source of data--usually the system that would be replaced--and then several other sources like a website, back office system, etc. It still amazing that key data continues to be stored on the desktop...and often in our favourite Dynamics CRM application: Microsoft Excel.

In more complex environments, the migration specialist may have to gather the required data from several sources. This quest for the right data could be go smoothly, but more likely, the specialist will run into trouble. The most inconvenient ...

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About Sandor Schellenberg

Sandor Schellenberg is the owner and founder of friendlyITsolutions, which mainly focuses on Microsoft Dynamics CRM and related software in the Microsoft stack. He is a Senior Microsoft Dynamics CRM Consultant/Solution Architect and is specialized in data migration & integration. In autumn 2009 his work was recognised and rewarded with a invitation to Scribe Software MVP Program. 

His roots in Microsoft-based Internet technologies go back more than twelve years, and since 2005 he has specialized in Microsoft Dynamics CRM. Starting with his first guest post on the blog of Menno te Koppele, he decided to start his own blog, Friendly Microsoft CRM Monster, a blog with a wink. The blog is widely read in the Dynamics CRM community and focused mainly on Microsoft Dynamics CRM technical and integration/migration topics.