Why Choosing the Right Partners is Key to Microsoft Dynamics ISV Success

If you are a Microsoft Dynamics ISV looking to expand your market reach, then partnering with the right Value Added Resellers is going to be critical to your success. Too often ISVs embark on a partner recruiting drive to sign up resellers across the country and across the globe where they succeed in getting handshakes, sometimes many, but twelve months down the road they find themselves having invested extensively in training and marketing with many partners but with very few results. In fact, it's not uncommon for ISVs to see that just 10% of their partners produce 90% of their channel revenues.


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About Paul Solski

Paul Solski (paulsolski@aimcorpinternational.com) is the Managing Director of AIM International, a management consulting firm specializing in assisting software companies to enter and grow in new markets. Mr. Solski has over 25 years' experience in international business development having held executive positions at Microsoft, HP, Intel, and Compaq.

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ISV Success

Truly agree on that. Building a relationship with partners is a long term process. If the ISV partner is willing to succeed is crucial to have good educated partners which are committed to sell ISV solution.

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