VARs See Mixed Success on Microsoft’s Dynamics NAV 'Buy One License Get Two Free’ Deal

by Linda Rosencrance
published August 26, 2011
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Earlier this summer, Microsoft Corp. ran a year-end promotion for new Microsoft Dynamics NAV customers. The deal, which ended the third week in June, was buy one full Dynamics NAV license get two free.

The question: Did that promotion actually bring in new business?

The answer: Maybe, maybe not.

Although the promotion ran in the U.S. as well as the UK, we talked to partners in the UK where there has recently been some friction among Dynamics NAV partners.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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When is a promo not a promo?

On September 5th, 2011 cloudlight said:

When it isn't understood.

3 for £1 was a stunning success. It was heavily promoted across the web and through partners. Microsoft spent a lot of money on getting it out there and making sure that everyone understood it. (btw, this was the promotion that necessitated 3 years BREP). 3 for £1 was disliked by a number of partners and analysts for what it said about the value of the solution. But, from a purley commercial standpoint it worked.

Buy 1 Get 3 was actually better in many respects (financially for partners, better positioning and messaging and less restrictive on BREP). Microsoft didn't really promote it very well, didn't spend the dough and the partners didn't understand all the implications. Funnily enough... it wasn't that successful.

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