Validity integrates with Microsoft Dynamics 365 for Customer Engagement

November 27 2018

Validity has integrated its DemandTools platform with Microsoft Dynamics 365 for Customer Engagement. The Boston-based company provides data quality and compliance tools for CRM administrators aimed at helping to aid sales, operations, management and marketing teams. 

The integration with Dynamics 365 expands the company's reach, which already included Salesforce. The company claims that 40,000 organizations have used their platform.

DemandTools includes features such as deduplication for leads and cases, scenario management and user record selection. Other features include matching options, field rules to guard against data loss and a set of master rules for automated decision making.

"Providing direct integration with the Dynamics platform has made it straightforward for the Microsoft Dynamics community to enjoy the benefits of the Validity platform that so many other organizations across the world have been relying on for years," said Validity chairman and CEO, Mark Briggs, in a statement. "We will continue to support the Microsoft community with our expanded offerings, including enriched tools for enhancing data integrity and our suite of data quality assessment and benchmarking offerings to help members of the Microsoft Dynamics community increase their trust of their data," he added.

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