Microsoft is relatively unique amongst ERP providers in that they rely heavily on partners for sales and marketing. In fact, they are the most mature company that does so. Resellers of Microsoft Dynamics regularly find themselves "in the trenches," meeting customer demands and structuring their businesses to best reflect those ever-changing needs. The truth is many VARs do not like to call themselves "VARs" at all. To them, being a VAR means that they simply sell the Microsoft product as a third-party. In reality, many