The Unstoppable Growth of B2B Marketplaces in 2022
October 17 2022
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Why have marketplaces become so crucial to B2B companies lately? Marketplaces can be an optimal channel option for both sellers and consumers. B2B buyers strongly believe that buying for work should be as easy as buying for themselves. So they’re turning to marketplaces to avail themselves of the secure, optimized, frictionless B2C-like experience they’re used to day in, day out.
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