Article

Tech firms urge retailers to let them accelerate digital purchase journeys

by Jason Gumpert
Editor, MSDynamicsWorld.com

Alphabet CEO Sundar Pichai stepped onto the keynote stage at NRF 2026 with a vision for the next chapter in retail that uses AI to accelerate retail transactions while strengthening customer relationships.

AI can help at every step, he said, from discovery to decision. With more than 50 billion product listings in its shopping graph and over 2 billion refreshed hourly, it’s no wonder why retailers will pay attention to Google’s work to strengthen the role of shopping in its Gemini app, which already has 650 million monthly users.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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