Sundrop Mobile Integrates Mobile Loyalty Solution to Microsoft Dynamics RMS

Sundrop Mobile announced it has integrated its Mobile Loyalty solution into Microsoft Dynamics Retail Management System (RMS).

The integration lets retailers using the RMS point of sale (POS) system to operate Sundrop's mobile and social loyalty program complete with customer purchase tracking, individually keyed coupon validation, closed-loop marketing services, and SKU-based data collection after every transaction, according to the company.

Working with POS Unlimited, an Atlanta-based value-added reseller for Sundrop Mobile, Sundrop has signed its first multi-unit customer for the solution: a five-unit beauty supply retailer based in the Atlanta area.

"We're excited about running Sundrop Mobile loyalty in our customers' stores; we anticipate seeing Sundrop's same high participation rates, viral social expansion, and positive consumer response as they generate in restaurant environments," said Tae Kang, President of POS Unlimited, in a statement.

Travis Priest, Sundrop's CEO, said its success in the hospitality industry, it made sense for the company to expand into the specialty retail market.

"Not only do many of our existing channel partners serve multiple verticals, but our solution fills a void for mobile- and social-based loyalty programs in specialty retail. Collection of SKU data with the transaction enables us to offer manufacturer-sponsored loyalty programs that are particularly easy for retail outlets to administer using our platform infrastructure," he said.

Sundrop Mobile, which was founded in 2010, gives daily deal merchants the ability to capture data and encourage loyalty among its users. Sundrop Mobile Loyalty replaces plastic loyalty cards with customers' mobile phone numbers, increasing participation while eliminating merchant administration.

Earlier this year, Sundrop Mobile raised $900K in series A funding, which was led by Vocap Ventures, a ...