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Summit EMEA 2017: Danish amateur sports association shares Microsoft Dynamics CRM user adoption lessons

by Dann Anthony Maurno
Assistant Editor, MSDW
March 06 2017

More than 300,000 amateur gymnasts are members of DGI, the National Danish sports-for-all organization; so are 260,000 soccer players, in amateur leagues of various skill levels.

DGI serves more than 1.5 million members and 6,200 local sports associations in badminton, basketball, handball, shooting, swimming, tennis, various martial arts, and volleyball. The nonprofit draws 50 percent of its income from the Danish national Lotto, and considers the sports clubs as its members.

One of DGI's core products is courses offered to thousands of volunteer sports trainers and instructors. "The local instructors and trainers in all these clubs attends our courses, and we handle these courses with a high level of professionalism - even though it is amateur sports," says the organization's IT consultant Lars Houbak.

That is a great many people and organizations to serve, and DGI does so using an on-premise installation of Dynamics CRM.

Lars Houbak Houbak will describe in three sessions at Summit EMEA 2017 how using Microsoft Dynamics CRM, DGI employees have taken charge of their own workflows and improved the quality of their offerings on tight budgets. "I chose the three topics to present in Amsterdam, because user adoption of Microsoft CRM is my passion, and I'm privileged to work in a learning organization where IT skills are highly valued," says Houbak.

Dynamics CRM workflows enable DGI to run as a lean organization

DGI manages thousands of sports instructor contracts per year, with more than 100,000 attendee/trainees at its courses and camps. Quite a lot of coordination, but Houbak ...

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).