Summit 2016: First Look at Microsoft Dynamics 365, with stories of transformational impact
Microsoft promised a first look at Dynamics 365 at today's Dynamic User Group Summit 2016 events, and they sent the person in charge of the Dynamics product direction to make sense of it.
That person is Scott Guthrie, Microsoft executive vice president, Microsoft Cloud and Enterprise, who was introduced by Dynamic Communities CEO Andy Hafer.
Guthrie described that Dynamics 365 brings with it "massive enhancements to core business applications" that will allow "fantastic integration with, for example, Office 365, Azure and data analytics we're pioneering with Cortana Intelligence...to create new sources of customer value."
Microsoft has put these new offerings to work at select customers that participated in Dynamics 365's evolution. Guthrie made his case with videos and guest speakers from (among others):
- Rolls-Royce
- Marsten's
- TGI Friday
- Metro Bank
- Real Madrid
- Accuweather
- Ecolab
From manufacturing through sports and consumer apps, there were few repeated verticals; each appeared delighted, and each credited their use of Microsoft cloud technology, including Dynamics 365 in most cases, to drive "transformational impact."
Among the stories:
-
Real
Madrid, which has invested heavily in last few years in digital solutions
using Microsoft Azure to host applications and stream video; then using Dynamics
365 and Azure Machine Learning capabilities to to understand fans even better
("fan knowledge"), based on their digital engagement. Each fan generates a customer record, which in turn enables
deeper engagement (e.g., targeted sportswear promotions), all while ...
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