Sonoma Partners Integrates Microsoft Dynamics CRM with LinkedIn

Microsoft Dynamics CRM consultancy Sonoma Partners announced it is putting the finishing touches on a tool that integrates Microsoft Dynamics CRM and LinkedIn.

In a blog post, Mike Snyder, co-founder and principal of Sonoma Partners, noted that without any tools, there is a lot of re-typing and ALT+TAB of windows involved in trying to work with Dynamics CRM and LinkedIn at the same time. But since LinkedIn offers a programming API, Sonoma decided to mash up LinkedIn's database with Microsoft CRM to save time.

The new tool lets you:

• Link Microsoft CRM accounts to LinkedIn companies
• Link Microsoft CRM contacts to LinkedIn people
• Import your LinkedIn connections into Microsoft CRM

Sonoma Partners hasn't officially released this integration to the world yet because it's still testing and evaluating it. But if you're interested in getting the Microsoft CRM-LinkedIn integration for your company, you can contact the company because it's looking for a few external beta customers to help with the testing.

Sonoma's new integration joins a list of add-ons already geared toward connecting LinkedIn data to Dynamics CRM entities.

InsideView has also released a product to enable social selling by bringing intelligence gained from social media and traditional data sources directly into your CRM to increase sales productivity and velocity.  The tool allows sales people to share key selling trigger events and sales opportunities with marketing, and executives to collaborate on ...