Sharing economy in Microsoft Dynamics partner channel: Growth at Dynasource "talent on loan" portal

Too little talent is, of course, a curse to Microsoft Dynamics partners; but so is too much talent, warming the bench.

This is a challenge that the 600,000+ Microsoft partners around the globe, know well. The majority have less than 100 employees, and a common challenge for them is the need to continually obtain the expertise their clients require, without over-hiring such that new employees wait for projects.

Dynasource is the two-year-old partner-to-partner talent-sharing platform based in Amsterdam and operating globally. It is integrated into the Microsoft Partner Network (MPN) portal, and has been talked up by Microsoft's Corporate VP of the Worldwide Partner Group Gavriella Schuster. She wrote in an April 2016 blog post that:

"[The] technology industry is experiencing a shortfall of qualified professionals. One way to fill that gap is by leveraging our partnership with Dynasource to help you find the talent you need. We want you to connect and work together to deliver the most comprehensive solutions possible for our mutual customers; Dynasource is one way we're helping make that happen."

The balancing act of achieving necessary in-house skills while keeping headcounts reasonable becomes only more acute as Dynamics solutions evolve rapid fire. Partner organizations find it difficult to internally build all the expertise they need across the range of Microsoft solutions, says Tim Wolff, chief marketing officer with Dynasource. Instead, they're compelled to focus and "hyper-specialize."

Dynasource aims to alleviate this conundrum by providing a mechanism through which partners can transact with each other for unused skills ...