Sana Software Brings E-Commerce Knowledge to the Dynamics Channel

After 15 years of developing e-commerce solutions on a customized basis, Sana Software is applying its expertise in the Microsoft Dynamics market, for the NAV and AX applications.

For Sana Software, though, it was not about simply building an e-commerce solution to connect to Microsoft Dynamics NAV or AX, it was about making choices aimed at offering customers full e-commerce functionality and a seamless link with Dynamics and the rest of the business.

"We've had 15 years experience in e-commerce," said Niek Bosua, Business Development Manager, Sana Software. "And we bring a lot of e-commerce knowledge into the Dynamics channel rather than being a Dynamics partner extending e-commerce to the web. The knowledge and support we have around e-commerce is important. We deliver integration for AX and NAV. We have NAV available now and AX will be available in the first quarter of 2011."

Bosua said Sana typically targets small to mid-sized companies in wholesale or retail, but it works with larger companies as well. Sana handles both business-to-business (B2B) and business-to-consumer (B2C) implementations.

"The needs of these customers are different," he said. "The B2C company wants to sell to consumers. It's either bringing its business online for the first time or it wants to take its existing web store to a more professional level. And that is especially true in the Dynamics channel. Integrating with Dynamics for both those types of companies is now a must have, where before it was a ‘nice to have'."

Bosua said B2B companies are looking to provide more services to their customers and they want to be open 24/7 so their customers can always order online. He said they want to become more efficient so customers can ...