The Opportunity and Threat of Square for the Microsoft Dynamics GP Channel

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Square is a credit card processor that has the potential be severely disruptive. The company provides a simple dongle that plugs into the headphone jack of iPhone and Android phones. It's tiny. It allows merchants to accept credit cards virtually anywhere and it's a perfect example of a new tool that represents both an opportunity for the Microsoft Dynamics channel and a threat to the Microsoft technology stack.

For example, I travel a lot. Cabs and hired cars are a pain because they don't like credit cards. Aside from losing their walking around money, many cabs still use the old manual slips that get processed later. These are extremely susceptible to fraud. In Vegas recently, it took our driver the full 20 minute ride on the radio to get our credit card approved.

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About Mark Polino

Mark Polino is a Certified Public Accountant (CPA) and a Microsoft MVP for Business Solutions. He is the author or coauthor of 5 books related to Microsoft Dynamics GP.  Mark also maintains the Dynamics GP focused website DynamicAccounting.net. He speaks and writes regularly about ERP related topics. Mark has been a controller and CFO for a division of a publicly traded company and he has  worked as a consultant implementing ERP solutions. Mark holds additional certifications including Certified Information Technology Professional (CITP), Certified in Financial Forensics (CFF) , Chartered Global Management Accountant (CGMA). Dynamics Credentialed Professional for Dynamics GP 2015 (Core Install and Core Financials), Xero Certified. He holds a bachelor's degree in accounting from the University of Central Florida and an MBA from Rollins College. Mark lives with his family in Florida.

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