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New Survey: The Dynamics 2008 Marketplace Promises to Be, Well…Dynamic, Partners Report

by Jason Gumpert

There's lots of talk of recession, but Microsoft Dynamics partners seem not to have heard the talk-more than 65% of those sampled in a new survey expect business to expand more than 10% this year.

The survey was conducted by over the last two weeks, and includes detailed responses from 23 Dynamics partners to a series of questions about the state of the Dynamics marketplace and the needs of users. The largest percentage of respondents work primarily with Dynamics GP (56%) and CRM (43%), with 22% each working primarily with NAV and SL; 17% work mostly with AX.

Partners credit Microsoft with helping create the upbeat business environment, with more than 60% rating the company's overall support of partners as good.

While partners are upbeat about their business prospects, they are also concerned about the perception that Dynamics software fails to meet the needs of too many industry verticals. Just over 60% of respondents agreed that Microsoft's failure to align with the needs of industry verticals means that significant customization and add-on products are required from software vendors.

And though partners credit Microsoft with providing good overall support, they're not enamored of the company's role in helping partners exploit market opportunities; some 78% rate Microsoft's marketing support in helping customers link up with the appropriate partners and other vendors as poor (43%) or fair (35%).

Among other results from the survey:

  • A large chunk of partners credit Microsoft for supporting integration requirements of Dynamics software with the vendors' products-nearly half agree or strongly agree, while 30% are neutral.
  • Customers have difficulty communicating clearly their current ERP/CRM/Financials software needs-some 47% agreed this was an issue, with 30% of respondents only "neutral" on this issue.
  • But customer demands are clear-about 90% of the responding ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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