New Solutions Built on Microsoft Dynamics AX for Retail Target Online, Brick-and-Mortar Retailers

Multi-channel retail software provider Omnica is teaming up with retail software and services firm K3 Retail to release a new solution built on top of the platform of the newly released Microsoft Dynamics AX for Retail.  The new offering provides enhanced online, call center and mail-order capabilities in combination with K3's brick-and-mortar retail store specialization.

"Most of the companies that have been using our software so far are companies that don't have brick-and-mortar stores," said Harry Manley, managing director at Omnica. "So what we're doing right now is looking to integrate the Omnica MCR software for these retailers. We want to cover actual stores, online shopping, catalog mail-orders, all while being able to control all of this and providing sales and customer service."

With an already brimming list of recognizable clients such as Ikea and GameStop, K3's brick-and-mortar solution is designed to compliment Omnica's multi-channel MCR software, allowing the two to fulfill the operational requirements of nearly any retailer. The collaboration's timing coincides with the official debut of Microsoft Dynamics AX for Retail, a release for the unique functionality requirements of retail stores that will be used as the platform for Omnica and K3's new solution.

Companies that offer diverse shopping options to customers stand to benefit most from the wide net being cast by Omnica and K3. Such businesses are often tasked with complex order processing and time-sensitive customer communications that can impair the company if not properly tended to. And this new solution is expected to address these demanding retail business issues.

"We're all about the direct channels," said Manley. "The core thing in there would be the fulfillment of ...