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New Report: Investment in BI and Reporting A Complex Challenge for Microsoft Dynamics ERP and CRM Customers

by Jason Gumpert
Microsoft Dynamics Customer BI, Reporting, and Analytics Needs has released a new report on investing in BI and Reporting software for Microsoft Dynamics ERP and CRM, and it reveals a landscape with many options, but also many ways organizations can run into problems. Issues like data governance, partner support, and user adoption continue to challenge many teams. Add to the mix the crap shoot of VAR involvement - from none to lots - and Dynamics customers face a landscape where they will be best served to not only understand their solution options, but also to be able to articulate a strategy for designing, deploying and governing the solution.

The report explores out of the box capabilities of Dynamics software, essential skills, and reasons why an organization may (or may not) want to consider investing in a third party solution. It also evaluates findings from an exclusive new survey of Dynamics customers and partners. The survey reveals that there is uncertainty and a notable level of dissatisfaction with current BI and reporting capabilities that customers employ. Let's examine some of those findings.

Customer satisfaction

Customers are nowhere near fully satisfied with their current BI capabilities, according to our research. As shown in the chart above, only about 37 percent of customers who responded say they are meeting "enough", "most", or "all" of their needs today. And those response rates are reasonably consistent across AX, CRM, GP, and NAV customers.

The most common complaint about BI is its complexity. But another is empowerment. Only one third of Dynamics users ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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