New Embedded Dynamics ERP Solution from Microsoft, Retail Realm targets SMB Retailers

Continuing its renewed efforts in the small- to midsized business (SMB) retail marketplace, Microsoft has partnered with Retail Realm of Napa, Calif., to develop and release an offering they call "Microsoft Dynamics Retail Essentials with Retail Realm". Showcased at Retail Realm's technology conference in April, the joint project has resulted in the first retail product to be embedded in a Microsoft Dynamics' out-of-the-box solution (all previous Retail Realm utility solutions were add-ons).


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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at

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