MSDW Podcast: Previewing Resco Next 2025 with Sam Bush

This episode is sponsored by Resco and their Resco Next 2025 event.

Resco's annual event focused on advanced mobility, Resco Next, will be in Valencia on May 20 and 21 this year. The team has a variety of experiences planned, including a live episode of Ambush on Air, the popular business podcast series hosted by marketing consultant and Netstock partner marketing lead Sam Bush, our guest on this episode.

Sam has established herself in the Microsoft channel as voice for thoughtful marketing and demand generation, with a focus on impactful, people-to-people campaigns and strategies. She explains a bit about her view of the marketing landscape and tells us about the challenges and opportunities she sees in bringing B2B marketing to younger generations.

And since MSDW is a media partner for the event, this episode offered an opportunity to discuss some of the broader event themes we will be watching for, including progress in advanced mobility software and services in the context of Microsoft Business Applications.