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MSDW Podcast: Joshua Greenbaum on Microsoft Dynamics messaging, deal flow, and analyst relations

by Jason Gumpert

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Is Microsoft doing all it can to make Dynamics 365 the crown jewel of its enterprise business? Not like it used to, says industry analyst Joshua Greenbaum of Enterprise Applications Consulting. In a recent article he called out the company for what he sees as a reduced investment in marketing the product line to analysts and prospective customers. Less access for analysts to product executives and the product community has been "a damn shame," he wrote, describing Dynamics as stuck in a "cone of silence" that is " keeping Dynamics out of a deal flow that by rights it should be deep in the mix of."

Microsoft officials have already stated they don't agree with Greenbaum's assessment and point to new events like the "Business Forward" customer and prospect event series, which is expanding globally and aims to present that big picture on Microsoft's commitment to Dynamics as a key part of the enterprise strategy.

But Greenbaum's perspective on the matter, as he explains in this episode of the podcast, illustrates the unique role analysts play as advisers to software buyers who are thinking not just about features and functions, but about committing to the future performance of a software vendor.

In this episode of the podcast, topics include:

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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