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MSDW Podcast at Inspire 2017: Steve Mordue on Microsoft’s sales shakeup, SMB commitment, and partner survival

by Jason Gumpert
Editor, MSDynamicsWorld.com

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Inspire 2017 was a week of "shock and awe," says Steve Mordue of RapidStart CRM, who spoke to us on the final day of Microsoft's conference.

It was a good week. Mordue believes that the One Commercial Partner model allows Microsoft CVP Ron Huddleston to pull the trigger on his sales vision. And it will be a boon for Dynamics partners - if they are willing to evolve. Microsoft's vision has no place for the "general purpose" partner who just wants to implement. Aggressive partners will be all over AppSource, and make themselves known on the Partner Center.

Customers are evolving as well, and are no longer willing to let the head of IT make ERP and CRM purchase decisions. Decision makers are looking for rich capabilities, in apps versus suites, and want to find them on AppSource.

In this episode of the podcast, Mordue and MSDynamicsWorld Editor Jason Gumpert discuss:

  • What partners can expect from One Commercial Partner and Ron Huddleston
  • Microsoft's demand for IP partners with deep vertical expertise
  • The new sales model; say goodbye to the old-fashioned account rep
  • Why SMB partners should be encouraged by the reorg
  • Why partners must have an AppSource strategy
  • The new ...

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AppSource Customer Engagement Dynamics 365 Dynamics CRM Inspire 2017 MSDW Podcast
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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