Microsoft's Strategic Vision: The Challenge of Winning on Brand

October 16 2012

Microsoft CEO Steve Ballmer says in a letter to shareholders that while the company continues to build "specific devices for specific purposes," they won't give up on the closed ecosystem development model that has made their brand so successful. But is this brand evangelism really the best way forward for the company, or do its fortunes lie elsewhere?

Not Far From the Tree

About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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