Microsoft partners weigh the choice to go vertical: Lots of potential, but not for the faint of heart

Malcolm Roach

Microsoft has certainly steered partners toward vertical-specific IP for several years. But, asks Malcolm Roach, is that a smart move for a three-year-old services firm? Or one in which the principal is 60-years old and looking to retire? 

Roach is Open Door Technology's president and CEO, and founded the Alberta, Calgary-based firm in 1992. He will walk partners through the decision to verticalize in his Directions North America 2017 session, Transitioning to a Vertical Partner: The Good, the Bad, and the Ugly on Monday, September 18th. He plans to answer such questions as:


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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