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Microsoft Dynamics Partner Roundup: Predictive Marketing for Dynamics CRM; Partnering for HRMS; NAV for IT Services Firm

by Linda Rosencrance
Contributing Writer, MSDW

In this week's Microsoft Dynamics Partner News Roundup:

  • Next-Gen E-commerce Platform
  • EverString Integrates with Dynamics CRM
  • Corporate Renaissance Group, PDS Partner on HRMS
  • A&O Goes Live with Dynamics NAV

Sana Rolls Out Next-Gen E-commerce Platform

Sana Commerce has released the latest version of its e-commerce platform. Known as "The Marketing Release," Sana Commerce 9.1, offers a variety of new features including online marketing tools to help enterprises improve their sales processes and ensure that their businesses are ready for the future of online sales, according to company officials.

Sana offers fully integrated e-commerce solutions for Microsoft Dynamics AX, Dynamics NAV and Dynamics GP to help wholesalers, distributors and manufacturers operate more efficiently, officials said.

Sana Commerce 9.1 enables predictive ordering by analyzing trends in customer behavior and using this data to predict future orders, company officials said. It also helps businesses provide the best possible customer experience by leveraging existing data.

"The release of Sana Commerce 9.1 is all about helping companies reach their full potential by having an e-commerce platform that is integrated with their ERP system," said Michiel Schipperus, CEO of Sana Commerce, in a statement.

EverString Integrates with Dynamics CRM

EverString, a predictive marketing software-as-a-service (SaaS) company, has announced that its artificial intelligence-powered platform is now integrated with Microsoft Dynamics CRM Online.

The new integration lets users optimize the prospect-to-customer journey by allowing sales and marketing teams to prioritize existing prospects and also identify high-quality leads using the power of predictive marketing, according to company officials.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.