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Microsoft Dynamics Partner Roundup: Analytics for non-profits; CRM Cloud program; AX for lean manufacturers; Australian CRM 2015 Win

by Linda Rosencrance
Contributing Writer, MSDW

In this week's Microsoft Dynamics partner news roundup:

  • Cloud-Based Analytical Marketing Software for Non Profits;
  • New Subscription-based Option for Dynamics CRM Cloud Licenses, Services;
  • Microsoft and mcaConnect Partner on AX4Lean;
  • Australian Firms Moves to Cloud-Hosted CRM 2015

StratusLIVE Releases Cloud-Based Analytical Marketing Software for Non Profits

StratusLIVE LLC, a provider of cloud-based software for enterprise nonprofit organizations, has released its Analytical Marketing solution for StratusLIVE for Fundraisers, built on Microsoft Dynamics CRM.

Analytical Marketing aims to help nonprofits make faster, better decisions based on real-time data to streamline processes, increase the fundraising results of targeted marketing appeals, and optimize the results of direct response marketing programs, according to company officials. Users can model, segment, prescribe next steps, predict ROI, and perform necessary file preparations for planned marketing activities.

"We designed Analytical Marketing to be able to fully integrate with StratusLIVE CRM so that donor profiles, transactions, interactions, and metadata are available for planning, modeling, execution, and analysis of marketing initiatives in real time," said Michael Buller, Technical Product Manager and lead architect of StratusLIVE's Analytical Marketing software, in a statement.

PowerObjects Offers New Subscription-based Option for Dynamics CRM Cloud Licenses, Services

PowerObjects has announced Microsoft Cloud by PowerObjects, a program that bundles Microsoft product subscriptions and services.

The program lets customers centrally manage all of their Microsoft cloud subscription licenses, including Microsoft Dynamics CRM and Office 365, as well as service and support through PowerObjects, according to company officials. The program offers a one-stop shop for service and support.

PowerObjects is just one of ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

More about Linda Rosencrance