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Microsoft Dynamics Partner Roundup: Account-Based Marketing; Education win for Dynamics CRM; Coveo Search Managed Services; RMS plugin

by Linda Rosencrance
Contributing Writer, MSDW

In this week's Microsoft Dynamics Partner News Roundup:

  • Azalead Launches Account-Based Marketing for Dynamics CRM
  • Singapore's PSB Academy Taps Dynamics CRM To Boost Productivity
  • Coveo Search Solutions Now Available Via Avanade Managed Services
  • NAB Velocity Semi-Integrated RMS Plugin for Dynamics Retail Management System

Azalead Launches Account-Based Marketing for Dynamics CRM

Azalead, a provider of account-based marketing (ABM) software has launched an account-based marketing solution for Microsoft Dynamics CRM.

Azalead provides website analytics, ad retargeting, website personalization and buying signals to organizations, according to company officials. The Azalead integration with Dynamics CRM enables B2B marketers to:

  • Synchronize sales target account lists for ad nurturing
  • Identify new target accounts visiting the website
  • Send personalized retargeting ads to target accounts
  • Send buying signal alerts to sales reps
  • Measure marketing impact on sales at an account level

The bi-directional integration synchronizes sales data with marketing data such as website pages viewed, emails viewed and ad banners clicked at an account level, officials stated.

"The combination between account-based marketing and Microsoft Dynamics CRM allows B2B companies to better align and prioritize their sales and marketing efforts," said Nick Heys, CEO Azalead, in a statement.

Singapore's PSB Academy Taps Dynamics CRM To Boost Productivity

Microsoft partner Pratyaya has implemented Microsoft Dynamics CRM Online for PSB Academy, Singapore's leading education institution, to enable the academy to better serve its students and prospects.

With the deployment of Dynamics CRM Online and Office 365, the academy is embracing ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.