Article

Microsoft Dynamics GP Users Deserve Better than Just an OK eCommerce Solution

by Steve Weber
CEO, nChannel,

Ev Williams, founder of Twitter recently spoke with tech execs describing what the internet is, how it works, and how to get rich from it. Williams explained that despite popular belief, "people just want to do the same things they've always done" and the internet provides the connections to make what "they've always done" more convenient. He describes the internet as "a giant machine designed to give people what they want." The trick is to tune that machine better than anyone else.

Selling on the internet is no different. If you stop to think about it, buyers don't want to shop in a store or even online - what they want is a new pair of boots to hike in or a new camera to shoot the scenery - the choice between buying online or in the store merely comes down to convenience. So the key to capturing your share of the huge online revenue opportunity is to realize that consumers are increasingly gravitating towards high-convenience shopping and better buying experiences, and to tune your business so they choose to buy from you. To do that, you need two things: a better eCommerce system and integration into your existing business process through Microsoft Dynamics GP.

What a good eCommerce solution should do

There are hundreds of features available within eCommerce systems, but if you keep these thoughts in mind as you do your research and apply them to your business, you will end up with a system that helps you market yourself aggressively and service buyers the way they want to be treated.

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Data Integration Dynamics GP E-Commerce Retail
About Steve Weber

Steve Weber is the CEO of nChannel.com. nChannel is a complete web-based, multi-channel management platform. nChannel can connect many of the systems you use to manage sales environments and easily manage the operations associated with multi-channel selling - using the systems you already own. Steve is a 13 year veteran and former Vice-President of eMarketplace Outsourcing Services for Sterling Commerce, a division of IBM. More recently Steve was named Microsoft Partner of the Year for Dynamics Retail and awarded Microsoft Retail Independent Software Vendor (ISV) of the year for his company's data sync solutions.

More about Steve Weber