Microsoft Dynamics CRM Selected by Reed Smith

REDMOND, Wash. — Aug. 23, 2007 — After extensive evaluation, Microsoft Dynamics™ CRM and CRM4Legal by Client Profiles Inc. have been chosen by Reed Smith LLP to provide innovative CRM technologies and consultancy services. The technology and services from Microsoft Corp. and Client Profiles are designed to complement and enhance the firm’s ongoing commitment to advancing its reputation as a global leader in client service among law firms. Reed Smith is one of the 15 largest law firms.

Reed Smith has more than 1,500 lawyers in 21 offices throughout the United States, Europe and the Middle East, and has been repeatedly recognized for its excellence in client service. In 2007, Reed Smith was once again named to the BTI Client Service A-Team, ranking fourth among law firms in the United States for developing and maintaining superior client relationships.

Gregory B. Jordan, firmwide managing partner at Reed Smith and chairman of the senior management team and executive committee, leads the firm’s commitment to client services excellence. “We are dedicated to being one of the leading client service firms in the world and recognize that understanding our clients’ legal needs is critical to award-winning client service,” Jordan said. “We are partnering with Microsoft and Client Profiles on a firmwide, global CRM initiative to use technology to help us identify new opportunities for strengthening, broadening and deepening our existing client relationships. The technology will also enable the firm to streamline our methodology for integrating new attorneys that join laterally or through combinations with other firms.”

According to Meirion Jones, executive director of the firm’s Clients & Markets Group and CRM selection committee member, the goal of the comprehensive evaluation and selection process was clear. “The primary purpose of this initiative ...