For Microsoft Dynamics CRM Newcomers, a Brave New World of Lead Generation

by Linda Rosencrance
published October 14, 2011

It's a brave new world out there when it comes to marketing-leads are generated in brand new ways and that means you need to understand that there are many possible approaches.

"People come to our websites, to our trade shows, to our businesses in new, different ways than ever before," said Jeff Marcoux, customer success manager at CoreMotives, whose focus is around marketing automation inside Microsoft Dynamics CRM. Marcoux was speaking at a recent online meeting of the Dynamics CRM User Group's Professional Services Special Interest Group about some best practices for tracking leads in Dynamics CRM.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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