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Microsoft Dynamics channel firms 1ClickFactory and QBS Group to form Companial

by Jason Gumpert

1ClickFactory, based in Vilnius, Lithuania and QBS Group, headquartered in Leusden, the Netherlands, announced they are re-branding together as Companial. The move completes the merger of the two firms as an organization providing services and licenses to Microsoft Dynamics partners.

1ClickFactory delivers services to more than 300 Dynamics Partners in over 40 countries working as a Microsoft ISV Development Center with Gold certification in ERP, Application Development, and Cloud Platform. QBS Group is an indirect Cloud Solution Providers for Microsoft, now in over 25 countries with over 800 partners that manage more than 40,000 customers.

The launch of Companial will not impact existing relationships and contracts, the company says, and it will lead to more partner-focused offerings related to adding or enhancing a Microsoft Business Applications practice. The company recently acquired a majority share in Dynamics training specialist firm Plataan, a deal that will enable the firm offer training and enablement tools to Dynamics partners globally. In 2019, QBS Group acquired the majority of the shares in 1ClickFactory.  In 2020, QBS became the majority shareholder in MindsUnited, a software and services firm with a focus on Microsoft Dynamics 365 CRM and Power Platform.

Companial will be led by CEO Louis Rustenhoven, who has also led QBS Group's parent company The IT Channel Company. In an interview with MSDW, he explained that Companial is continuing to evolve as a services firm.

An increasing part of our revenue consists of services with which we support our Dynamics partners. Our transaction with Plataan 1 month ago perfectly fits into this strategy.

In the new Companial organization we combine our business and technical services and make it possible for partners to purchase all their services from us via 1 platform whether it concerns licensing, lead generation, training, hosting, technical or any other service. But – although we digitize many of our touchpoints and processes – we will never compromise on the “personal touch”.  Our personal touch with our people in partner care, finance, sales support, marketing, technical services and of course sales.

We aim to extend our Dynamics community and also aspire to be the most preferred community. With more than 1,000 partners we are the largest community of Dynamics partners in the world. But we realize that we must deserve the trust and business every single day again. We as Companial can only be the preferred community if we share our knowledge and experience with our partners and deeply care about responding to their needs.

It’s our mission as Companial to empower every Dynamics partner to exceed expectations. Most important expectation of course is the expectation of the customer of the partner. However more and more important is the expectation of your employees as a partner or ISV. We want to provide your employees with the right tools and top-end expertise. We  will support them in coping with the increasing speed and complexity of innovations and will turn that into learning opportunities for them.

The company could engage in further geographic expansion and make further strategic acquisitions, too, he said.

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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