A Microsoft Dynamics 365 for Operations backbone key to Hickory Farms’ growth plans

Someone who receives a Hickory Farms gift basket sees only a pleasing collection of summer sausages, hot mustards, jams, crackers, cheese, sometimes wine and fresh fruit.

But anyone in business-to-consumer (B2C) fulfillment recognizes the complexities: dozens of stock-keeping units (SKUs) from numerous vendors, local shipping for fresh goods, unfailing on-time delivery for holidays, anniversaries, and birthdays - the back-office and logistical demands go on.


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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