From the Microsoft Dynamics 365 CE/CRM Blogs: Predictive models; Real-time segments; Blog post emails; Dynamics 365 Sales

In this review of the Dynamics 365 CE/CRM blogs:

• Using predictive models for lead & opportunity scoring
• Creating real-time segments in Dynamics 365 Customer Insight – Journeys
• Send blog post emails via RSS feeds and real-time marketing journey
• Getting started with Dynamics 365 Sales

Using predictive models for lead & opportunity scoring

On her blog, Megan Walker wrote that Microsoft's predictive lead scoring uses machine learning to look at past data and assign a score to open leads. 

She stated that this score shows which leads are most likely to convert, helping sellers focus on the right ones. She added that it makes qualifying leads faster and improves lead quality.

In her blog post, she provided step-by-step instructions on how to set it up.

Creating real-time segments in Dynamics 365 Customer Insight – Journeys

An author writing on the Syvantis Technologies blog stated that a segment is simply a way to group people, such as leads, customers, or a specific audience, based on shared traits to help focus your marketing so it feels more personal and relevant.