From the Microsoft Dynamics 365 CE/CRM Blogs: Net Promoter Score feedback; Smarter loyalty programs; New marketing capabilities

In this review of the Dynamics 365 Customer Engagement (CRM) blogs:

• Collecting Net Promoter Score feedback using real-time marketing forms
• Building smarter loyalty programs with CRM data
• How to drive sales growth
• What's new in D365 marketing?

Collecting Net Promoter Score feedback using real-time marketing forms

Writing on her blog, Megan Walker stated that when you're building your marketing forms in Microsoft Dynamics 365 Customer Insights – Journeys, you have a wide range of field types you can work with. 

For example, she wrote that you can add lookup fields, display choice fields as dropdown menus, and use yes/no fields that show up as radio buttons, among many other options. 

Walker noted that if your organization gathers customer feedback to calculate its Net Promoter Score (NPS), you may have wondered whether it's possible to capture that feedback directly within your real-time marketing forms. 

She stated that the good news is that you can. While the process isn't immediately obvious, with a bit of CSS styling and some small adjustments to the HTML, Walker wrote that you can absolutely do it.

In her blog post, she walked you through how to set up your real-time marketing forms so they can collect NPS feedback.

Building smarter loyalty programs with CRM data

On the CRM Software Blog, an author from emfluence wrote about using the data your organization already has to build long-term customer relationships. Acquiring new customers can cost five to seven times more than retaining existing ones. Loyalty programs help offset that by driving repeat business, boosting lifetime value, and strengthening your brand’s edge.