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Microsoft to discontinue Social Engagement, focus efforts on Dynamics 365 Market Insights

by Jason Gumpert

Microsoft has discontinued sales of Social Engagement (MSE), its social listening toolset, and is urging existing customers and new prospects to look to the new Dynamics 365 AI for Market Insights application.

Current MSE customers can access their service and add any additional social post capacity until either the expiration of their subscription or January 16, 2020, whichever is earlier, wrote Microsoft's Raja Banerjee last week.

MSE allows businesses to monitor a range of online sources, from social networks to blogs and new sources, analyze those signals for language and sentiment via Azure services, and present the analysis in formats that are easy for marketers to understand and take action on.

The main difference between MSE and D365 Market Insights is the addition of "social and web insights" rather than merely "social listening", according to a Microsoft comparison of the tools. If that distinction does not clear things up, Microsoft offered a table identifying the differences as follows:


Other comparison tables covering social insights, brand reputation, social care, and social selling will cover nearly identical areas. Microsoft identifies one feature that Market Insights will not offer that MSE did, the Social Selling Assistant.

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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