Microsoft and Aldata Announce Agreement to Deliver New Vertical Solutions On Dynamics AX for Retail

Microsoft Dynamics AX for Retail was introduced in January for midsize specialty retail customers looking for an end-to-end ERP solution that could also compete with retail management offerings.

As part of that announcement, Microsoft's channel partners were given the opportunity to deliver customer-specific configuration and implementation services, on top of AX for Retail. This week, Microsoft and Aldata, a global retail specialist serving 15 of the world's 30 largest retailers, announced the signing of an agreement for Aldata to resell and develop new vertical applications integrated with Microsoft Dynamics AX for Retail.

These applications will serve the specific needs of home electronics, do-it-yourself, and sports and fashion retailers with new capabilities, including a loyalty and digital marketing module. 

Other features of Dynamics AX for Retail will include Replenishment and Merchandising Optimization, and Store and POS Management.

"The agreement with Aldata demonstrates the ability of Microsoft Dynamics AX for Retail to provide a solid, scalable foundation for the retail environment," said Crispin Read, general manager, Microsoft Dynamics ERP. "Aldata's deep experience in the retail sector, as well as a delivery and support organization around the globe, help bring the benefits of Microsoft Dynamics AX for Retail to retailers worldwide."

Aldata will initially offer its new applications on Microsoft Dynamics AX for Retail in Finland. This will be followed by an international rollout via Aldata's subsidiary operations and distributors worldwide. The new solutions and go-to-market strategy are additions to Aldata's existing product lines and do not replace or supersede any existing Aldata products.

"Our agreement with Microsoft will allow us to deliver ... continuous improvement to a wider retail audience with the support of ...