Marketing automation veterans reveal ThinkingStreams, a new agentic solution

ThinkingStreams, a new agentic marketing automation solution that integrates with Microsoft Dynamics 365, has reached public preview.

The product is focused on B2B and makes use of AI throughout to streamline a broad range of marketing work, from drafting plans, writing copy, and enforcing consistent brand voice to creating a broad range of campaign assets like emails, SMS, landing pages, forms, social and blog posts, and nurture journeys, according to the team. The approach builds in human interaction and approval of any work created before campaigns proceed.

“ThinkingStreams is what marketing automation looks like reimagined from scratch,” said Koren Tako, CEO and co-founder. “The marketer drives: agents build the emails, forms, landing pages and even a full webinar, and work that once took several marketing ops roles becomes a conversation.”

ThinkingStreams is founded by Tako and CRO Brad Burks, who were both instrumental in the early success of ClickDimensions during the first wave of marketing automation solutions that reached the market around 2010.

Burks and Tako have bootstrapped their new venture, creating the new solution from scratch, they told MSDW.

ThinkingStreams aims to help marketers centralize their work in a single system that preserves context rather than moving between AI chat, spreadsheets, and other tools to move their campaigns forward. Agents plan and create campaigns, but people control the final products and the execution of the work. It supports bi-directional Microsoft Dataverse sync to keep data connected to Dynamics 365 CE and Power Platform.

The team is aiming to move from public preview to general availability in the January 2027 timeframe. They are also launching a partner program.