Marketing automation vendor Lead Liaison to integrate with Dynamics 365 for Sales

Lead Liaison

Marketing and sales solution provider Lead Liaison has announced that it is integrating its marketing automation platform with the Microsoft Dynamics 365 Sales app.

Users will be able to push prospects from Lead Liaison into Dynamics 365 manually, or use automation actions to create new qualified leads for their sales teams, officials stated. System communication takes place in near real-time, with bidirectional syncing of standard and custom fields, officials stated.

There are several factors that factored into Lead Liaison's decision to introduce its integration with Dynamics 365, according to Ryan Schefke, Co-Founder of Lead Liaison.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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