Marketing automation vendor Lead Liaison to integrate with Dynamics 365 for Sales
Marketing and sales solution provider Lead Liaison has announced that it is integrating its marketing automation platform with the Microsoft Dynamics 365 Sales app.
Users will be able to push prospects from Lead Liaison into Dynamics 365 manually, or use automation actions to create new qualified leads for their sales teams, officials stated. System communication takes place in near real-time, with bidirectional syncing of standard and custom fields, officials stated.
There are several factors that factored into Lead Liaison's decision to introduce its integration with Dynamics 365, according to Ryan Schefke, Co-Founder of Lead Liaison.