Inspire 2019 Preview: Should every Microsoft customer use Dynamics? Satya Nadella thinks so

July 11 2019

Every Microsoft customer needs at least one Dynamics module, even if they don't know it yet. That opinion comes from CEO Satya Nadella, as reported by company communications chief, Frank X. Shaw this week in a pre-briefing for Inspire 2019.

And that view by the boss took some Microsoft managers by surprise, Shaw said.

"We've moved with Dynamics into being able marry transactional data with analytical capabilities," added Alysa Taylor, corporate vice president for business applications and industry solutions, speaking at a press briefing with Shaw. "We have a new set of Dynamics applications, our Insights line, that does just that. So when [Satya] says that [everyone needs those capabilities], he means every customer needs to understand their business data."

At Inspire, Microsoft's message on business applications will be to view Dynamics 365 apps and the Power Platform tools as modular integrated solutions that can be delivered quickly. How quickly? Taylor points to a Dynamics partner that recently reported replacing a legacy ERP – with CRM integration – in four weeks.

Taylor expects ISVs will be looking to hear Microsoft's guidance on how to do rapid development, offer security, insights into how customers are consuming their technology, and then programs to co-sell and co-market with Microsoft.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

More about Jason Gumpert