InfoGrow’s Email Marketing Integration for Dynamics CRM Targets Constant Contact Customers

The benefits of closed-loop marketing and sales cycles driven from a CRM solution should be fairly obvious at this point - better accuracy of contacts, better hand-off of sales leads, the most appropriate prospect outreach, better sales process automation and more efficient sales administration, just to start.

So when a Dynamics CRM expert like Matt Witteman talks about "closing the gap" between sales and marketing, as he did at Decisions 2010 last week, he is referring to the use of Dynamics CRM  to manage marketing campaigns in a way that brings them into the loop with the sales team. 

Measuring campaign responses is truly where the rubber hits the road in marketing and sales automation.  Dynamics CRM needs to know campaign results, and as Matt pointed out in his presentation, if it is not captured then the company is not really measuring marketing performance.

Email marketing, specifically appears to be ripe for better automation.  This week CRM services company InfoGrow joined the field with its CRM2Emails integration service that connects Dynamics CRM to a company's Constant Contact email marketing account. 

Features of the service include: (1) alerting sales reps of email recipient activity, (2) creating test campaigns using 400 professionally designed email templates, (3) automatically adding the history of each broadcast email to the CRM database, and (4) proactively sharing responses and information within one's marketing, sales, and customer-service departments.  You can see a demo of some of the capabilities here.