Directions EMEA 2017: Microsoft shares core beliefs that Dynamics SMB partners can embrace
Editor's Note: This article is adapted from the Directions 2017 Business Report for Dynamics partners.
As a longtime Microsoft-observer with a perspective geared toward Microsoft Dynamics, I'd like to share some of my impressions of the important trends from this year's Directions EMEA 2017 in Madrid.
The Microsoft Dynamics SMB partner community has never been awaited a Directions EMEA event as it did this year's edition. There were two main reasons for that. First, they recognize the growing importance of the Dynamics 365 concept for both the Dynamics NAV and the Dynamics CRM channels. Second, they are facing confusion around the go-to-market models around Dynamics 365 that was created by Microsoft at the US edition a few weeks before.