How BI Is So Much More Than Just A Reporting Tool
One of the oldest and most misguided thoughts about business intelligence is that it is a glorified tool for analytics reporting. How many times have we heard the annoying question, "oh, why don't you just use Excel for that?"
Not to discredit the powerful potential of Excel, but it's just not even remotely the same.
Those of us in the BI industry have made our case and know that there is so much more to BI than just reporting in a "sexy" way. We've almost made it our part-time job to correct every aspect of this misconception and show the whole value of a well-done BI implementation.